There's No Business Like Pool Business

Let's face it, the swimming pool industry can be tough to break into and really make a name for yourself. Between large companies taking up a ton of the customer pool and a saturation of smaller competition in your market, it can be hard to get a meaningful foothold in this industry. Thankfully there are a few strategies out there that can help you get a leg up on the competition, and in this article we're going to explore one of the easiest and most effective ways to set your business apart from the competition: CPO Certification.

What is CPO Certification? 

It's important to know what CPO Certification is before we can explore its importance to your business. The Certified Pool Operator Course is an educational course presented by the Pool and Hot Tub Alliance. It covers all the basic fundamental information you need to successfully operate a swimming facility, be it commercial or residential. 

The course covers end-to-end operational topics like: 

Is CPO Certification A Good Marketing Tool?

Not only is CPO Certification critical for equipping yourself with the knowledge needed to work on pools and hot tubs, it's also a great way to prove to clients that you know what you're doing! CPO Certification adds a massive amount of credibility to your company due to its universally recognized nature. By earning and maintaining your CPO Certification, your customers can know that they are getting the best of the best when it comes to who is working on their swimming pool. Maintaining your CPO Certification will also help you retain your clients for years to come. 

Another benefit you get with your CPO Certification in regard to the marketing aspect is the badging that is provided by the PHTA®. Your CPO Certification unlocks the ability for you to use professionally designed badging for your business cards, websites, etc. that proves you hold the status as a CPO. Again, This badging is invaluable in our industry and is sure to make you stand out amongst those who are not CPO Certified. 

Does CPO Certification Give Me A Competitive Edge? 

The simple answer is yes, CPO Certification gives you a pretty clear competitive edge in the market, primarily amongst those other companies who don't hold the certification. Again, CPO Certification gives you "bragging rights" that you truly do have better education than those who do not hold the certification. You can use this status in your marketing as well to build trust in your brand by explaining the true benefit of hiring a company that is CPO Certified. 

Should My Whole Team Get Their CPO Certification?

One of the final, and maybe most important investments, is getting your entire team CPO Certified. While it's true that there are many companies out there who boast having a CPO Certified tech, there are very few who take their excellence to the next level and get their entire team CPO Certified. 

Certifying your entire team ensures that your company is a force to be reckoned with by your competitors and a beacon of trust for your customer. Getting your entire team CPO Certified shows that you truly mean business when it comes to the pool business.

How Do I Get Myself and My Team CPO Certification?

Thankfully we at Pool Training Academy are equipped to get you and your entire team CPO Certified! We offer extremely flexible online classes  that fit your busy schedule, allowing you to get this certification without having to miss valuable days of work. And for those who are more into traditional in-person CPO Courses, we offer those too! 

We also specialize in certifying both small and large groups. Whether your team is 2, 25, or 250, we are prepared to help you through the process of getting your entire team certified and ready to compete in the swimming pool marketplace. For more information about CPO Certification or to get signed up for a course, click here